Today’s business challenge is to decide what not to do rather than what to do!

To take these decisions we are continuing to add data, tooling, technology, people and time. We are making everything even more complicated as our inherent complexity already demands.

More often than not we are ending up in “doing nothing”.

Either because we are stuck in “analysis paralysis” (see below).

Or because we are continuing to do it like always: struggling in crunch times.

Our customers are telling us that they have overcome this stalemate situation.

Because they can

  • test their hunches in seconds instead of spending three men-months
  • use freed up cash or profitability as uniform decision criteria instead of incomparable KPIs
  • be sure that nothing has been overlooked instead of relying on biased reports

For our customers “conscious ignorance” has arrived.


Analysis paralysis or paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome. A decision can be treated as over-complicated, with too many detailed options, so that a choice is never made, rather than try something and change if a major problem arises. A person might be seeking the optimal or “perfect” solution upfront, and fear making any decision which could lead to erroneous results, while on the way to a better solution.[1] The phrase describes a situation in which the opportunity cost of decision analysis exceeds the benefits that could be gained by enacting some decision, or an informal or non-deterministic situation where the sheer quantity of analysis overwhelms the decision-making process itself, thus preventing a decision. The phrase applies to any situation where analysis may be applied to help make a decision and may be a dysfunctional element of organizational behavior. This is often phrased as paralysis by analysis, in contrast to extinct by instinct (making a fatal decision based on hasty judgment or a gut-reaction).